Redd

"Fool me once, shame on you. Fool me twice, stop foolin' me."

- Redd

Redd, also known as Crazy Redd or Jolly Redd, is an untrustworthy fox who runs Crazy Redd's (Jolly Redd's Treasure Trawler in ), an illicit store in the, where he is known to sell counterfeit art and over-priced furniture. In and, certain furniture items sold in his store are considered "special Redd items", which have an HRA bonus.

He is named after the, the species to which he belongs. Many of his characteristics are derived from Tom Nook, whom he refers to as "that raccoon in an apron". His symbol, the leaf of the Ginkgo tree, is similar to Nook's more recognizable leaf symbol. His store's background music in was the Nook's Cranny theme with inverse pitch (a high note in Nook's theme corresponds to a low note in Redd's theme, and vice versa). Additionally, both of them are members of species with ties to Japanese folklore (Nook is a raccoon dog, or tanuki, and Redd is a fox, or ).

Unlike Tom Nook or Timmy and Tommy, Redd will often charge for admission into his shop and ask for invitations; he also tends to pressure players into buying his wares by concocting stories and lying about his products. Redd is also rumored to have been involved in a large-scale insurance scam with Lyle in. He is a generally conniving, charismatic, and sardonic character, often making remarks at the player if they leave his shop without buying anything.

In, Crazy Redd owns a tent suspiciously labelled the 'Black Market' — the 'Black' being crossed out clumsily. Before he arrives in town, Redd sends the player a letter telling them the date at which he will set up his tent. On this date, the player will have to wander around town until finding him in a random spot, or ask Copper for his location. He sells furniture and paintings, the latter of which can be donated to the museum. However, he charges four times as much as Tom Nook would charge for furniture items.

In, Redd sets up a tent outside the Town Hall once a week on a specific day of the week, which the player can choose by talking to Lyle. On this date, Booker will inform the player about Redd's arrival. On the first day of his arrival, the player will not know the password required to enter, and will have to ask the villagers for it. A random villager (not necessarily the closest friend of the player) will have the password. After reciting the password correctly to Redd, the tent will open and allow the player in. The player will then be asked to pay 3,000 Bells in order to use his store. If they do not agree to this, the player will not be allowed to purchase anything, and will have to inquire with the villagers next week for another password.

Once the player becomes a member of his 'family', Redd will send them a weekly letter, received on the day before he arrives, with a new password.

Redd once again sells (sometimes exclusive) furniture and paintings, but paintings may be fake, which is only revealed when the player tries to donate one to the museum or sell one to Tom Nook. Redd's prices are twice as much as Tom Nook's in this game.

Redd appears to be in cahoots with Lyle the Insurance salesman - they work together to try and scam as much money out of players as possible. After the player speaks to Lyle about Redd, Redd somehow knows the day of the week when he should come to the town, which matches with the day the player selected when talking to Lyle.

In this game, his apron has a Ginkgo tree's leaf instead of a B.

In, Redd owns a small shop on the left of the city, in what villagers call a 'dark alley'. A villager may ask the player if they wish to become a member of Redd's store. If they accept, the villager will mail the player an invitation, which will arrive in their mailbox the next day. After this is obtained, players can enter Crazy Redd's. A membership fee of 3,000 Bells is required before purchasing any items. This event occurs only after the player unsuccessfully attempts to enter Crazy Redd's in the city.

Players will also receive one invitation after each purchase at Redd's store. This can then be sent to other players who can redeem it for access. In return, Redd will give the sender 1,000 Bells.

Redd appears to have no connection with Lyle, who now runs the Happy Room Academy HQ in the city. Therefore, insurance does not exist and any forgeries cannot be refunded at all. To tell whether a painting is fake or not, the player should talk to the villagers. If one of them complains about buying a forged painting from Redd, that means that the painting currently on display is a forgery.

In, Redd visits the town on one random day of the week, setting up his tent in the plaza. Unlike the previous games, Redd no longer requires the player to do anything in order to enter his tent, and his wares are limited to art. Within his tent, Redd sets up four works of art on display. If purchased, the item will arrive by mail the next morning. Each player can only purchase one work of art, and once that work of art is selected, the player cannot change that selection. Like before, Redd's items often include forgeries, although at least one item is guaranteed to be genuine. Attempting to sell a forgery will result in the shopkeeper identifying the work of art as fake; Timmy and Tommy will buy it for a very low price, Re-Tail will charge the player a disposal fee to get rid of it. The forgery can also be disposed by using a household or public works trash can.

Unlike previous games, however, identifying forgeries is made much easier. While the player is browsing the items in the tent, camera controls are enabled to allow the player to examine the artworks more closely. While certain works of art are always genuine, forgeries have noticeable differences from their real counterparts. For example, the Gallant Sculpture, based on Michelangelo's David, has a cloth on his left shoulder, while the fake Gallant Sculpture has the same cloth on both shoulders.

Redd returns in under the professional name "Jolly Redd", being added alongside an art gallery to the Museum in the 1.2.0 April Free Update. After the player donates 60 items to the museum, he will start to occasionally dock a small black market boat called the Treasure Trawler in the small "secret" beach in the northern coast of the island. Similarly to his other appearances, Redd sells art pieces of potentially dubious provenance along with other items.

During Jolly Redd's first appearance, although the Treasure Trawler is docked at the player's small northern beach, it is closed; instead, he'll be wandering around the player's island. When talked to, he will introduce himself and will give the player a painting, first attempting to charge 498,000 Bells for it before cutting it down to just 1% of its original price. This first painting is always genuine, and when it is shown to Blathers, he will accept the donation and be able to expand the museum to include an art exhibit, which will cause the museum to be closed for construction the following day. On the second visit, he'll stand in the plaza and, when talked to, will mention getting a lot of interest and feeling like he loves the island. He will then return to his boat. In all future visits, Redd will remain inside the Treasure Trawler, selling four artworks for the same 4,980-Bell price point as the initial discounted piece as well as two furniture items (from the same item pool as Nook's Cranny). Isabelle or Tom Nook (if Resident Services has not been upgraded) will announce his presence when he first arrives, referring to him as a suspicious character who sells artwork. Starting in the 1.4.0 Summer Update Wave 2, Redd hosts Redd's Raffle during Fireworks Shows each Sunday in August, allowing the player to purchase various handheld items at random for 500 Bells each.

Authentic Art Odds
When the player visits Redd's shop, there are four art pieces (2-4 paintings and 0-2 sculptures) available. They can be: Furthermore, for each real item there is a 20% chance of it being a guaranteed non-donated artwork.
 * 10% - 1 Fake, 3 Real
 * 30% - 2 Fake, 2 Real
 * 50% - 3 Fake, 1 Real
 * 10% - 4 Fake, 0 Real

Other appearances
{{Noncanon|

Doubutsu no Mori (film)
Redd appears in, where he tricks Yu and Alfonso into buying a fake Golden Slingshot during the Fireworks Show. Redd insists that the Golden Slingshot is one of a kind, when, in reality, he has an entire box filled with them in his tent.

Super Smash Bros. Brawl
Redd can both be seen as a trophy, and as a spectator in Smashville.

Super Smash Bros. for Nintendo 3DS and Wii U
As mentioned before, Redd can both be seen as a trophy, and as a spectator in Smashville. However, while the trophies from both of the versions have the same design and description, a challenge is required to unlock it in the 3DS version.

Redd reappears in as the host of the gardening event Redd's Summer Festival. For this event, Redd requests for the player to plant flowers in their garden to attract flickerflies, which can be exchanged for various festival-themed items. Redd can also visit the campsite directly by crafting Redd's Mask Stand for 350 Leaf Tickets.

Spirits
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Trivia

 * It's possible that Redd's name comes from a book, like Gulliver's—in the , a hell demon called Crazyred (also known in the original Italian as Rubicante) was considered a grafter (someone who sells things by unfair or illegal means). This is further supported by his Super Smash Bros. Brawl trophy, which claims that "he's famous in the underworld".
 * When villagers give the player a painting, they will say a fox sold it to them. But in the French version of the game, they will refer to the fox as a female.
 * implies that Redd has worked with Tom Nook in the past, as Tom Nook may mention that he worked with a fox once, but no longer does after an incident that he refuses to elaborate on.
 * One of Redd's passwords in suggests he is 35 years old.