My Nintendo

My Nintendo is a loyalty program by Nintendo launched on March 17, 2016 in Japan and March 31, 2016 worldwide as a successor to Club Nintendo. It offers various rewards, such as wallpapers, printables, digital game guides, and discounts on Nintendo 3DS and Wii U software, in exchange for Gold Points and  Platinum Points. Gold Points are earned by purchasing Nintendo eShop games or registering physical Nintendo Switch games, while Platinum Points are obtained by completing missions on various Nintendo websites or mobile apps. My Nintendo is also integrated with Nintendo's mobile games, including, where users can purchase in-game rewards with Platinum Points.

Nintendo Store rewards
Redeeming these rewards presents the user with a code to use on the Nintendo Store to order the item.