Sanrio

 is a Japanese media company that has partnered with Nintendo to add crossover content in the. Beginning in, villagers and items based on Sanrio's ', ', ', ', ', and ' franchises have appeared. Sanrio crossover content has also appeared in and.

Villagers
The following six villagers are based on Sanrio franchises:
 * Chai PC Villager Icon.png Chai – A peppy elephant based on the Cinnamoroll franchise.
 * Chelsea PC Villager Icon.png Chelsea – A normal deer based on the My Melody franchise.
 * Étoile PC Villager Icon.png Étoile – A normal sheep based on the Little Twin Stars franchise.
 * Marty PC Villager Icon.png Marty – A lazy bear cub based on the Pompompurin franchise.
 * Toby PC Villager Icon.png Toby – A smug rabbit based on the Keroppi franchise.
 * Rilla PC Villager Icon.png Rilla – A peppy gorilla based on the Hello Kitty franchise.

amiibo cards
Each of the Sanrio villagers have an amiibo card as part of the Sanrio Collaboration Series. The series was initially released in Europe and Japan alongside the update. In January 2021, coinciding with the announcement the 1.7.0 Free Update, Nintendo announced that the Sanrio Collaboration Series would return to retailers in North America, Europe, and Japan on March 26, 2021, marking the first time the cards were released in North America.

In
The six Sanrio villagers are introduced in. If their amiibo cards are scanned, they can be invited to the campground or asked to move in. Their RVs contain items based on their franchises.

In
In, the , , , , , and can be obtained from Nook Shopping after Chai, Chelsea, Étoile, Marty, Toby, and Rilla's amiibo cards, respectively, are scanned in Photopia.

While initially absent from the game, the Sanrio villagers and items will return in the 1.9.0 Sanrio Crossover on March 18, 2021. The items can be unlocked for purchase and the villagers can move to the player's island if their amiibo cards are scanned.

In
The Sanrio villagers and items were added to for a limited time in 2019 as part of the Sanrio Characters Collection. The first collection, released on July 11, included Chai, Rilla, and their respective items; the second, released on July 22, included Chelsea, Marty, and their respective items; and the third, released on August 9, included Toby, Étoile, and their respective items.