|Founded||March 4, 1999|
|Key people||Tomoko Namba, Founder|
|Industry||Mobile applications and e-commerce|
DeNA is a public Japanese company that develops mobile applications and e-commerce websites.
In 2015, DeNA partnered with Nintendo and announced their plan to release five new smartphone games by March 2017 that feature Nintendo's characters. As part of the partnership, Nintendo bought 10% of DeNA, while DeNA bought 1.24% of Nintendo.
During the launch, Nintendo and DeNA emphasized that Nintendo would still focus on dedicated gaming systems and that old games would not be ported over into these mobiles apps. In a statement, DeNA stated:
- To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.
On April 27, 2016, Nintendo announced the first two of the planned DeNA mobile games. One of the games would be based on the Animal Crossing series, while the other would be based on Fire Emblem. Animal Crossing: Pocket Camp game is set to launch worldwide in November 2017, and will offer some sort of cross-title connectivity with existing or yet to be released Animal Crossing titles.
- Byford, Sam (March 17, 2015). "Nintendo is making smartphone games with Japanese mobile giant DeNA". The Verge (Vox Media).