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"You know, he might seem like a bit of a show-off, but he's still quite the lighthearted gentleman!"
Isabelle, talking about a smug villager, Animal Crossing: New Leaf
Emotion Smirking NH Icon cropped.png
Marshal NH.png
Marshal, a smug villager who has appeared since Animal Crossing: New Leaf.
Villagers count by game
35 31 36 37
Villagers count by type
Villagers Islanders Total
38 38

Smug[1] is a male villager personality type in the Animal Crossing series introduced in Animal Crossing: New Leaf. Smug villagers are portrayed as arrogant and egotistical, acting sophisticated and thinking highly of themselves.

As of the release of Animal Crossing: New Horizons, there are a total of 38 smug villagers across the series; 37 appear in New Horizons, with W. Link being the only smug villager not to appear in the game. In New Leaf, smug villagers cannot be one of the starting villagers in the player's town. In New Horizons, the first villager to appear at the campsite is always smug.


Flash, a cranky islander, speaks with a player in a rather gentlemanly way, despite his personality. This behavior among cranky islanders is likely what led to the smug personality's creation.


Smug villagers commonly act arrogant, boastful, and egotistical (hence the name "smug", which means prideful), which may lead to them unintentionally belittling the player in a similar manner to snooty villagers. They tend to say phrases in other languages, such as Spanish or French. They speak with the voice that was originally used exclusively by Farley in Animal Crossing: A sophisticated, charming voice. Like snooty villagers, smug villagers also enjoy gossiping about other villagers and spreading rumors. Beneath the surface, however, they are kind-hearted villagers that act very polite, sometimes gentlemanly, and may flirt with the player, regardless of gender, when befriended.

The personality is likely derived from the behavior of the cranky islanders in Animal Crossing and Doubutsu no Mori e+, specifically Flash, O'Hare, and Rowan, alongside Curlos, Frank, and Weldon in e+, which behave in a similar manner to smug villagers. However, only O'Hare and Curlos return with the smug personality, and Kidd, who was lazy as an islander, is given this personality as well. Additionally, despite being apparently based on the mannerisms of cranky islanders in early games, smug villagers feature voices more similar in pitch to other personality types, rather than the deep voices that still remain exclusive to cranky characters.

In Animal Crossing: New Leaf, smug villagers go to sleep at 2:00 AM and wake up at 8:30 AM. In Animal Crossing: New Horizons, they usually go to sleep at 2:00 AM and wake up at 7:00 AM.


Due to their boastful attitudes, cranky villagers express a bitter distaste for smug villagers, who will claim that they are "mucking around". Big sister villagers may also be irritated by smug villagers due to their enjoyment of spreading gossip, or due to their flirtatious nature. On the other hand, smug villagers get along perfectly with other smug villagers, and snooty villagers due to common behaviors and interests: snooty villagers are also arrogant and boastful while leading elegant lifestyles. Peppy villagers will admire smug villagers and their fashion sense, and will see them as a sort of "big brother" in comparison to them. Lazy villagers also get along with smug villagers, due to smug villagers having a laid-back sense of humor, which lazy villagers find amusing.


Below are some (not all) quotes made by smug villagers.

  • "How goes it, <player>! If I may be so bold, you're looking as cool as a fair number of cucumbers."
  • "Hey, <player>. Seems quiet today, huh? Like, too quiet. <catchphrase>."
  • "Hey, <player>. I feel like we need more dancing happening right now. Shoom! OK, that's a little better."
  • "Hey...I've been hearing rumors that you're a(n) <rumor>, <catchphrase>. I'm so jealous! I SO wish I could be involved in some scandals, just to get people to talk about me! Ha!"
  • "...My relationship with that famous actress? Ah, we're just good friends who go way back! ...What, really? A press conference? Please contact my office for those kinds of things. All right, I know <town name> has nothing like that, <player>. I figured I'd just pretend. Hah ha! But now I feel kinda dumb..."
  • "Oh boy. Rumors are scary, don't you think? Apparently, <villager> and I are... Well, rumor has it we're going to buy a car together or something like that. Huh? Are we actually going to? Well...I don't know. Don't ask me about it. I have no further comment!"
  • "According to the fortune-teller, Katrina, your fortune changes every single day. She says you can slightly change your luck if you carry a lucky item on either lucky or unlucky days. Lucky days will be even better, but days with bad luck will be totally neutralized by the lucky item. I'd like to increase my luck in love. If I could do that, I'd wear anything I'd have to!"

Smug villagers[edit]

Beardo NH.png

Species: Bear
Birthday: September 27
Debut: New Leaf

Cephalobot amiibo.png

Species: Octopus
Birthday: April 1
Debut: New Horizons

Chadder NH.png

Species: Mouse
Birthday: December 15
Debut: New Leaf

Chops NH Transparent.png

Species: Pig
Birthday: October 13
Debut: New Leaf

Colton NH.png

Species: Horse
Birthday: May 22
Debut: New Leaf

Curlos NH Transparent.png

Curlos  Animal Island PG Icon.png
Species: Sheep
Birthday: May 8
Debut: Doubutsu no Mori e+

Ed NH.png

Species: Horse
Birthday: September 16
Debut: Doubutsu no Mori

Eugene NH.png

Species: Koala
Birthday: October 26
Debut: New Leaf

Graham NH.png

Species: Hamster
Birthday: June 20
Debut: New Leaf

Hans NH.png

Species: Gorilla
Birthday: December 5
Debut: New Leaf

Henry NH.png

Species: Frog
Birthday: September 21
Debut: New Leaf

Hippeux NH.png

Species: Hippo
Birthday: October 15
Debut: New Leaf

Huck NH.png

Species: Frog
Birthday: July 9
Debut: Doubutsu no Mori

Jacques NH.png

Species: Bird
Birthday: June 22
Debut: New Leaf

Julian NH.png

Species: Horse
Birthday: March 15
Debut: New Leaf

Keaton NH.png

Species: Eagle
Birthday: June 1
Debut: New Leaf

Ken NH.png

Species: Chicken
Birthday: December 23
Debut: New Leaf

Kidd NH.png

Kidd  Animal Island PG Icon.png
Species: Goat
Birthday: June 28
Debut: Doubutsu no Mori e+

Klaus NH.png

Species: Bear
Birthday: March 31
Debut: New Leaf

Kyle NH.png

Species: Wolf
Birthday: December 6
Debut: New Leaf

Leopold NH.png

Species: Lion
Birthday: August 14
Debut: Doubutsu no Mori

Lionel NH.png

Species: Lion
Birthday: July 29
Debut: New Leaf

Lopez NH.png

Species: Deer
Birthday: August 20
Debut: New Leaf

Lucha NH.png

Species: Bird
Birthday: December 12
Debut: New Leaf

Marshal NH.png

Species: Squirrel
Birthday: September 29
Debut: New Leaf

O'Hare NH.png

O'Hare  Animal Island PG Icon.png
Species: Rabbit
Birthday: July 24
Debut: Animal Crossing

Olaf NH.png

Species: Anteater
Birthday: May 19
Debut: New Leaf

Phil NH.png

Species: Ostrich
Birthday: November 27
Debut: New Leaf

Pietro NH.png

Species: Sheep
Birthday: April 19
Debut: New Leaf

Quillson NH.png

Species: Duck
Birthday: December 22
Debut: New Leaf

Raymond NH.png

Species: Cat
Birthday: October 1
Debut: New Horizons

Rodney NH.png

Species: Hamster
Birthday: November 10
Debut: New Leaf

Roswell amiibo.png

Roswell  Animal Island PG Icon.png
Species: Alligator
Birthday: May 2
Debut: Doubutsu no Mori e+

Shep NH.png

Species: Dog
Birthday: November 24
Debut: New Leaf

Tex NH.png

Species: Penguin
Birthday: October 6
Debut: New Leaf

Toby PC.png

Species: Rabbit
Birthday: July 10
Debut: Welcome amiibo

W. Link NLWa.png

W. Link
Species: Wolf
Birthday: December 2
Debut: Welcome amiibo

Zell NH.png

Species: Deer
Birthday: June 7
Debut: New Leaf


  • Discounting species that exclusively contain female villagers, no bull, bear cub, elephant, kangaroo, monkey, rhinoceros, or tiger villagers have ever had the smug personality.
    • Additionally, no cat or octopus villagers initially had the smug personality, but New Horizons did introduce one villager of each of those species with said personality. The 2.0 Free Update also reintroduced Roswell to the series with his personality changed from lazy to smug, making him the first smug alligator.
  • No smug villagers have a birthday in January or February. The earliest birthday belongs to Julian (March 15).
  • No smug villagers have the fashion hobby in New Horizons.

Names in other languages[edit]

Japanese キザ

Korean 느끼하긴

Simplified Chinese 别扭

Traditional Chinese 裝模作樣

Russian Самодовольный

Dutch Verwaand Conceited

German Arrogant Arrogant

European Spanish Enteradillo Smarty

Latin American Spanish Sabelotodo Know-it-all

European French Star Star

Italian Arrogante Arrogant



  1. FuturePress. Animal Crossing: New Horizons Official Companion Guide.