- "You know, he might seem like a bit of a show-off, but he's still quite the lighthearted gentleman!"
- — Isabelle, talking about a Smug villager, Animal Crossing: New Leaf
Marshal, a smug villager who has appeared since Animal Crossing: New Leaf.
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Smug[nb 1][nb 2] is a male villager personality first introduced in Animal Crossing: New Leaf. Smug villagers tend to be kind and polite, and get along well with other villagers. At first glance, however, smug villagers are vain, arrogant, and boastful, believing they are always right. Many smug villagers also lead elegant lifestyles, similar to snooty villagers. Smug villagers also cannot be default villagers. They are the male equivalent to the female snooty villagers, who were previously compared to cranky villagers. There are currently 36 smug villagers, 6 of which appeared in previous games with a different personality.
Smug villagers commonly act arrogant, boastful, and egotistical (hence the name "smug", which means prideful), which may lead to them unintentionally belittling the player in a similar manner to snooty villagers. They speak with the voice that was originally used exclusively by Farley in Animal Crossing: A sophisticated, charming voice. Like snooty villagers, smug villagers also enjoy gossiping about other villagers and spreading rumors. Beneath the surface, however, they are kind-hearted villagers that act very polite, sometimes gentlemen like, and may flirt with the player, regardless of gender, when befriended. They fall asleep at 2 AM and wake up at 8:30 AM.
The personality is likely derived from the behavior of the cranky islanders in Animal Crossing and Doubutsu no Mori e+, specifically Flash, O'Hare, and Rowan, alongside Curlos, Frank, and Verdun in e+, which behave in a similar manner to smug villagers. However, only O'Hare and Curlos return with the smug personality, and Kidd, who was lazy as an islander, is given this personality as well. Additionally, despite being apparently based on the mannerisms of cranky islanders in early games, smug villagers feature voices more similar in pitch to other personality types, rather than the deep voices that still remain exclusive to cranky characters.
Due to their boastful attitudes, cranky villagers express a bitter distaste for smug villagers, who will claim that they are "mucking around". Sisterly (Uchi) villagers may also be irritated by smug villagers due to their enjoyment of spreading gossip, or due to their flirtatious nature. On the other hand, smug villagers get along perfectly with other smug villagers, and snooty villagers due to common behaviors and interests: Snooty villagers are also arrogant and boastful while leading elegant lifestyles. Peppy villagers will admire smug villagers and their fashion sense, and will see them as a sort of "big brother" in comparison to them. Lazy villagers also get along with smug villagers, due to smug villagers having a laid-back sense of humor, which lazy villagers find amusing.
Below are some (not all) quotes made by smug villagers.
- "How goes it, <player>! If I may be so bold, you're looking as cool as a fair number of cucumbers."
- "Hey, <player>. Seems quiet today, huh? Like, too quiet. <catchphrase>."
- "Hey, <player>. I feel like we need more dancing happening right now. Shoom! OK, that's a little better."
- "Hey...I've been hearing rumors that you're a(n) <rumor>, <catchphrase>. I'm so jealous! I SO wish I could be involved in some scandals, just to get people to talk about me! Ha!"
- "...My relationship with that famous actress? Ah, we're just good friends who go way back! ...What, really? A press conference? Please contact my office for those kinds of things. All right, I know <town name> has nothing like that, <player>. I figured I'd just pretend. Hah ha! But now I feel kinda dumb..."
- "Oh boy. Rumors are scary, don't you think? Apparently, <villager> and I are... Well, rumor has it we're going to buy a car together or something like that. Huh? Are we actually going to? Well...I don't know. Don't ask me about it. I have no further comment!"
- "According to the fortune-teller, Katrina, your fortune changes every single day. She says you can slightly change your luck if you carry a lucky item on either lucky or unlucky days. Lucky days will be even better, but days with bad luck will be totally neutralized by the lucky item. I'd like to increase my luck in love. If I could do that, I'd wear anything I'd have to!"
- Discounting species that exclusively contain female villagers, no Alligator, Bull, Cub, Elephant, Kangaroo, Monkey, Octopus, Rhino, or Tiger villagers have ever had the Smug personality.
- Japanese: キザ Hepburn: Kiza, Snobby
- "Smug" is a term used by the community to refer to this personality as it did not have an officially localized name until New Horizons, which has internal data naming it "Snobby". The Japanese word "Kiza" can be translated as both "Smug" or "Snobby". Official New Horizons guide by Future Press refers this personality as "smug".